Client vision:
In September 2024, we partnered with our client to host a promotional product launch event for their new mattress range at Bradford Bulls Stadium. This event aimed to showcase their latest products to loyal customers and prospective clients, while also providing a networking opportunity for industry leaders.
Our solution:
ATM Events managed every aspect of this event from start to finish. We worked closely with our client to develop the initial concept and meticulously planned details, including table centerpieces, audiovisual elements, props, catering, staging, and entertainment.
The evening began with a lively drinks reception featuring a jazz singer, allowing guests to mingle and capture memories at a branded photo wall with a professional photographer. As attendees took their seats, rugby legend and brand ambassador Martin Offiah joined our host for an engaging Q&A session. Guests then enjoyed a delicious dinner before the much-anticipated mattress launch.
To create an impactful reveal, we built excitement with a speech from the host and our client’s Managing Director. The new mattress was unveiled dramatically, with a falling drape and truss set, enhanced by fog effects, dynamic music, and moving lights. The mattresses were elevated on a stage, ensuring all guests had a perfect view.
The event was a resounding success, and we were delighted to help our client create a memorable launch for their new mattress range.
