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With the recent cancellation like Google’s 2020 Developer Conference, to concerts by popular bands like K-Pop group BTS, to crowd-less sporting events, the Coronavirus is putting certain parts of the world on pause. Major event organizers are increasingly distraught as they weigh their options. Do they host their event and make a profit? Or do they host their event and risk spreading a major illness? 

Live event organizers do not need to be limited by the fears of “to host” or “not to host.” In the interest of keeping people connected and informed, Virtual Reality (VR) presents a new alternative for conferencing and event dilemmas. 

For conferencing and event purposes, VR brings people together without having the inconvenience or risk of travel. VR Conferencing saves cost, puts attendees in distraction-free environments, and—for outbreaks like this—VR reduces the risk of spreading illness.

 

What is Virtual Reality? VR Conferencing?

VR can be described as a simulated or real-time experience that puts users in a world with entirely digital elements. VR can be used for a variety of applications, such as education, training, therapy, entertainment, gaming, and more.

With the ability to be in customized environments that are free from the distractions and risks of our physical-world, VR creates an effective alternative for conferencing. People can be more productive and engaged while interacting in VR. A LoopUp study found that “people report wasting 15 minutes on a typical conference call.” Just because we can video chat or attend a physical conference, being “connected” does not equate to being mentally present.

Unlike phone calls, video chats, or instant messages, attendees of VR conferences can be in environments that optimize learning, interaction, and connectivity. When people are in a VR headset, they are not looking at anything else. People are free from the temptation to check mobile push notifications or attention-sucking emails. VR conferencing gives people a new way to be attentive and alert when learning from others. VR also gives users another layer of connectivity. Users of VR conferencing can assess an interaction by observing another person’s body language.

Plus, with VR we can interact in ways that are not possible with physically present face-to-face interactions. Imagine virtually networking with another person and using VR technology to get additional overlays of information, such as that person’s job title or career interests. VR presents an entirely new way to network. These virtual experiences can drive interpersonal interactions and increase productivity in ways that are not possible with current communication methods.

 

Does VR Conferencing Work?

Humans are spatial learners who learn best by doing. With video chatting or phone calls, a person may stare at their screen and passively interact with others. While they may be technically present, mentally they are not always focused. Our brains are powerful. When we interact with someone on the phone or in a video chat, our brains understand that this person is not physically present. Oftentimes, that lack of presence leads to our brains wandering during these interactions. We may walk away from a video chat or an email exchange knowing who we spoke to, but 5-minutes later be unable to recall the content of the conversation

VR creates a dynamic learning tool that helps people feel focused and present while immersed. Cognitively, our brains process virtual communication differently than other forms of digital interaction. When we are immersed in a virtual environment, we are free from some of the more mundane distractions and annoyances of our physical world.

Immersion is one of the most powerful things about VR. Computer scientist Jonathan Steuer brought attention to the effects of immersion in his well-known 1993 paper titled “Defining Virtual Reality: Dimensions Determining Telepresence.” In the paper, Steuer defines telepresence as, “the extent to which one feels present in the mediated environment, rather than in the immediate physical environment.” With immersion, interactivity, and a distraction-free environment, VR optimizes how we understand and cognitively process new information.

This enhanced learning capability is especially useful for conferencing as people are in an environment where they are constantly gaining new information. When it comes to hosting mass gatherings of people, VR demonstrates some of the same benefits as in-person interactions — and more! Users of VR conferencing are saving costs, time, and they can interact in ways that exceed our current physical limitations.

VR conferencing’s benefits are untapped by current communication tools. According to one of our leading VR Partners’ Strategic Advisor Jonathan Collins, “As effective as Zoom, WebEx, or Slack may be at facilitating internal communication, they simply do not have the features and framework to replicate human interactions in a three-dimensional world. Virtual reality offers a persistent, social environment that allows vendors to present their products and services in real-world settings to a focused audience of one or many.  Attendees can participate in live panel discussions, attend networking events, participate in immersive marketing experiences, and negotiate deals in secure rooms all while feeling like they are truly attending a vibrant and active event.”

There are multiple VR tools that bring local and remote attendees into the same space. Presenting a solution where event attendees from high-risk countries could virtually join a conference with physical attendees from countries that have a low-risk of an outbreak. The best part? With immersive 180-video, these environments are highly photorealistic.

Specifically speaking about the Coronavirus outbreak and cancellation of live events, Jimmy Giliberti said his company’s software offers a viable conferencing solution.

“How does one avoid public places and still feed that human need for social interaction?” Giliberti said. “Over the last year, we have created a real-time VR180 video #vr hybrid environment that lets presenters interact directly with remote attendees that still feel they are in the same room, even if scattered throughout the world. Imagine every student feeling the teacher is talking directly to them while still interacting with their classmates, or a manager demonstrating how to perform a task while the department watches from home. Take a look at what we’ve accomplished with technology available to everyone today and imagine what this system can do for you in these uncertain coming months.”

 

Pros of VR Conferencing:

  • Convenience – No more jet lag or time spent in transit.

  • New Possibilities – Conferences no longer need to be limited to the confines of an expo space. Imagine attending a fireside chat in a virtual submarine or networking with others at a virtual carnival.

  • Increase Retention – Your brain remembers things differently in VR. No more distractions from the outside world.

  • Optimize Your Schedule – Need to take a nap or finish a project? Simply take off your headset and return to the virtual event when needed.

  • Cost Savings – No more paying for travel, hotel, or booking expensive conference centres.

  • Public Safety – By virtually meeting together, mass groups can share ideas all from the comfort and security of their own homes.

  • Green Alternative – By not needing to fly or drive, VR conferencing means fewer carbon emissions.

Cons of VR Conferencing:

  • Hardware Needs – Everyone attending the VR conference needs a headset; however, with untethered solutions like the Oculus Go or Oculus Quest, some VR headsets are cheaper than plane tickets, laptops, or smartphones.

  • Connection Needs – Attendees will need some type of wireless connection.

  • Limited Battery Life – Most untethered VR headsets will run for about 90 to 120-minutes.

  • Headsets – Being strapped in a headset for hours at a time may not be the most comfortable experience for people.

  • Motion Sickness – About a quarter of users can report feeling some type of motion sickness, but the severity is depending upon the user. As VR technology advances, this number will decrease.

 

How to Try VR Conferencing Today

Our Virtual Reality event proposal looks to take your Conference event on a journey that allows you to incorporate and achieve a real live event in the best possible way.

Virtual reality Conference sets can be set up in one standalone venue e.g. your office/hired small venue or you can have this adapted so that it could be done from a home base.

Running your event from one main small location can allow you to have live workshops with speakers or even pre-record speakers.  We can also mix screen’s so delegates can view speakers and scripts at the same time.

We can adapt your event to include a theme and also allow your delegates to have some fun with our selection of Virtual reality team activities. We are also able to assist with any marketing items e.g. a Delegate theme conference box is a great way to engage everyone to your event.

Overall, our ATM team will work with you to design and create a VR Event Programme which can be easily delivered and allowing you to achieve all your conference aims and objectives

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    We have been using ATM Events for the past 6 years and each time they come up with something different for our staff awards evening.  Their dedication to every aspect of our event is always second to none and we will certainly continue to use ATM for any future events.

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    We had a fantastic Day, Our itinerary was clear and well planned and the package we purchased was exactly what we purchased, Our 40 clients very much enjoyed the day and we look forward to booking with you again for next year

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    ATM Events provided a fantastic service for our event. The staff  were extremely friendly and bubbly, and ensured that the event ran smoothly right from the set up through to the de rig at the end of the evening. Right from the start the ATM Events team were brilliant at working with us to plan and co-ordinate a successful event even given the event had a very short time frame.

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    I’m not normally one for taking the time to fill in feedback forms, but I had to make an exception here, the teambuilding event ATM delivered was amazing, everyone loved it! Your guys delivered it perfectly, Thank you for a memorable day.

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    It’s always a pleasure to work with professionals with whom know and fully understand what it takes to deliver a perfect event. ATM Events once again delivered us a brilliant family fun day which was enjoyed by all.

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